Custom Studio
Business design and validation work connecting consumer opportunities with propositions for HUGO BOSS.
A programme of opportunity development
At oneup Innovation Consultancy, I worked on HUGO BOSS projects spanning consumer opportunities, business propositions and validation. This is a programme overview across that work, rather than a single initiative reconstructed from separate projects.
My contribution
I helped identify consumer opportunities, develop value propositions and product strategies, and support innovation frameworks and programmes. The work connected consumer understanding with business design and practical validation.
A learning loop
Make the proposition tangible
Define an idea and the assumptions behind it.
Bring evidence into the discussion
Use validation to examine those assumptions.
Inform the next iteration
Use the learning to shape the proposition and direction.
A simplified illustration of the Build–Measure–Learn approach used in the work.
What the work produced
Consumer opportunity development, business propositions and product strategies, alongside contributions to innovation frameworks and validation work. Specific performance metrics are omitted here because their baseline, timeframe and individual attribution need to be established before publication.
Working through oneup
My role was at oneup Innovation Consultancy, with HUGO BOSS as a client. The work involved wider teams; client employment and sole ownership of programme outcomes are not implied.